First and initial blog post! Yay now on to the main subject... Corporate blogs! The blog I picked to review is
"http://www.blogsouthwest.com/". I find this particular corporate blog to be somewhat lively from the typical stuffy corporate blogs that I come across. It has everything from videos, pod-casts and isn't in any particular order. The entire blog consists of 30 frequent bloggers and the overall main theme of the blog seems to be "Nuts About Southwest", which is located in the upper left hand corner. From what I can see the contributors post topics that relate to Southwest Airlines, random videos, music, charities and etc. Its refreshing and inspiring to see a corporation such as Southwest to embrace such a tactic. Its very productive marketing as well, to reach a more broad audience and to show the public that they aren't just a bunch suits with no creativity. I think that the blog shows that Southwest is trying to make an effort to be more relatable and open aside from just proving to be a clever marketing strategy. So if you have the time check it out and see it for yourself the link is posted above. Go ahead and form your own opinion.
Alissa Kartavtseva Week 6.3
Alissa --
ReplyDeleteI loved the Southwest site too. I thought it was real people too. If it wasn't, then they sure fooled me. I loved their videos as well, and the colors. It was a great visual experience.
Joanne Lollis, Week 6.3